Anna Wolf is a photographer and director, with a lengthy editorial and commercial client list—including Levi’s, Madewell, Microsoft and Delta Airlines to name a few—that illustrates her sought-after work and creative eye. She is also the founder and creative director of Tidal, a vibrant, gorgeously printed fashion and lifestyle magazine that she brings to life twice a year, concepting and producing each issue from start to finish with a small but dedicated team. In 2019, after years of shooting motion on her photography sets, she also began directing commercials for television, an ideal environment for flexing her love of creative direction and innate ability to connect with talent. Anna always cultivates a laid-back set that feels like magic but runs like a well-oiled machine, and delivers photos and films that capture the beauty and essence of all her subjects. But for Anna’s clients it’s her role as a wholehearted partner in the creative process that truly elevates every collaboration—her work begins long before she sets foot on set. Creatively she thinks big picture, and applies that perspective to every aspect of a production, from locations and casting to wardrobe, hair, and makeup. The bigger the challenge, the greater the inspiration—she feels right in her element with a million moving parts, and thrives in a space that lets her pull them all together.